2020 PR Stunt Highlights

We all know that 2020 was a write off for many of us, though there was still a handful of events and PR stunts that occurred during the year. We have noted some highlights from the year, as it wasn’t all doom and gloom.

Borat Inflatable, sailing down the Thames

The latest Borat instalment was released in October 2020, a 40-foot inflatable piece, depicting Sacha Baron Cohen’s hapless Kazakh journalist in his signature mankini, travelled from Tower Bridge to the London Eye and back again.

Mile High PR stunt by Thai Airlines

As with the events industry and many others, the airline industry was hit hard too by the pandemic. The PR stunt from Thai Airlines involved users to allow their app to track them, with the caveat of staying home to earn air miles! This event was in the interest of public health and the easing of lockdown in Thailand.

F*ck You C02, Brewdog’s climate change campaign

The once small independent brewery from Scotland has recently seen great success within the craft beer scene. There aren’t many beer loving connoisseurs out there who have not heard of the brand, though many more now know of the brand form their audacious campaign. They wanted to promote the fight against climate change and illustrate their want to be a carbon-negative organisation.

“Should have gone to Barnard Castle” classic stunt from Specsavers

In the heat of the pandemic and lockdown measures were in please all over the country, the Prime Ministers adviser Dominic Cummings visited Barnard Castle to “test his eyesight” – Specsavers jumped on this opportunity in rib-tickling fashion, following their very successful campaign “Should’ve gone to Specsavers”. The stunt was well received by the public, who all know the comedy sketch.

Harry and Meghan, family affairs and Madame Tussauds

The beginning of 2020, before the darker days of the pandemic – Meghan and Harry announced their departure from the royal family and relieving their royal duties. Madame Tussauds made the simple but effective stunt of moving their wax figures from their Royal display, leaving one side of the room rather empty. The move was made top news by networks, papers and tabloids, working as great advertisement for the museum.